If you are even a casual user of Twitter, I am sure you have seen the social media expert more than a few times. The profile looks something like this: Following 20,545, Followed by 20,100, and 10,000+ Tweets. This user’s tweet stream is populated by a steady stream of retweets and tweets of well-publicized articles from publishers like Techcrunch, Scoble, GigaOm, etc.
Social Media Experts
Social Media Experts are experts with social media
Marketing/Advertising guru
Wonder if they got their attention?
This is totally about Minneapolis.
She tells us that social media gurus are full of crap, then she goes on to give a tour de force performance in impenetrable, incomprehensible social media gibberish…
“…interface and interactivity was what we were worried about. But the words were not really necessarily part of it. Actual conversation. Cause we predicted how you would navigate. Now with social media the conversation is immediate so we can’t predict how the conversation is going to be. And that needs to shape creativity because the visuals, the things we prepare for you, the way we imagine you’re going to absorb our content might just change because — I don’t know because we used the wrong words, because we tagged the wrong content, because something else happened with something else…”
It’s amazing to me that someone can have nearly 18,000 followers on Twitter, yet receive only 10 clicks when they drop a link. Finding that many people to follow you that don’t really care what you have to say is one heck of an achievement.
Compare that to @mnbeer, who has 1/15th the followers, but generates 95 click throughs per post. Put another way, people following @MNbeer are 150 times more engaged than those following @socialwendypr.
Social Media Expert follow follow.
Share the conversation about you on your homepage.
